捕捉眼球的外贸开发信.ppt

外贸开发信写作 --捕捉眼球的技巧 开发信的本质是什么？ 可视的信息载体 文字+图画 简短 有吸引力 时效性：平均0.5-2.1秒 有效率：0%-3%； 答案： 传单式广告 教科书范本 Dear Sir/madam, We get your name and email address from ，noted that you are in the market of xxx. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of xxx for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, we will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it’s my pleasure to offer news to you regular. Best regards! Peter xxxCompany TelFaxDear Sir, This is XX from a manufacturer specializing in producing XXX in China. We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed. Anyway,you could find some other items which you can also put on your market. Any inquiries on the XXX please do not hesitate to contact us. We are looking forward to establish win-win business relations with you. Many Thanks Best Regards Peter xxxCompany TelFax 不要着急往下看，想一想，教科书上的范本有没有问题？ 一.标题 标题目的：制造点击 1.Re. 制造曾经联系过的错觉 2.产品名字。 3.同行大企业名字/竞争对手名字 直觉对接 4.本公司名字 留下印象 示例 1-Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd. 2-Re: Wal-Mart’s best xxx Supplier/ABC Co., Ltd. 二.称呼 1.直接联系人的名字。 Dear Mike, 2.通称。 Dear friend, 3.职位遵称。 Dear manager, 4.代称。 Dear Mary/James, 三.正文 1.问候语。 表明意图。 2.公司简介. 3.产品简介。 材料/规格/型号/尺寸/工艺 4.图片。 5.价格 正文范本 Hey guy, XYZ trading here, exportin