Unit 2 Enquiries and Replies 商务函电课件PPT.ppt

English for International Business Communication Unit Two Enquiries and Replies I. Teaching Aims and Requirements: What is an enquiry? The types of enquiry (General Enquiry Specific Enquiry); How to write letters of enquiries and how to reply to enquiries; Useful words and expressions in making enquiries and their replies II. Resources/Materials: 戚云方，《新编外经贸英语函电与谈判》浙江大学出版社，2007 戚云方，《新编外经贸英语写作与套语》浙江大学出版社，2007 诸葛霖，《外贸英文书信》（第三版）对外经贸大学出版社，2007 PPT slide shows: Enquiries and Replies III. Study of the Background Knowledge: 1. What is an enquiry? 2. What is to be noted when making an enquiry? 3. Types of enquiries 4. To whom should an enquiry be addressed? 5. “First Enquiry” 6. Key points in replying to an enquiry III. Study of the Background Knowledge: 1. What is an enquiry? An enquiry is made when one party of a transaction wants to get a supply of products, service or information from the other party/parties. It is the first step of a business negotiation. The essential points of an enquiry should be： simplicity, clearness and conciseness. III. Study of the Background Knowledge: 2. What is to be noted when making an enquiry? 1) Select the prospective offerer beforehand; 2) Be tactful enough to avoid unnecessary divulgence of business secrets. III. Study of the Background Knowledge: 3. Types of enquiries: 1) General Enquiry----a request for a pricelist, catalogue, sample or quotation of price and other terms This kind of letter should be simple and direct in content. 2) Specific Enquiry----an enquiry for goods of a certain specification (It is made when a buyer intends to conclude some business with the seller.) When this is to be sent, many companies use a printed form for the purpose of eliminating the trouble of writing a letter. III. Study of the Background Knowledge: 4. To whom should an enquiry be addressed? Enquiries should be addressed to the company instead of an individual, only in this way, prompt attention will be recei