论电视媒体与武术传播-体育学刊.PDFVIP

第 16 卷第 2 期 体 育 学 刊 Vol.16 No.2 2009 年 2 月 Journal of Physical Education F e b . 2 0 0 9 ·民族传统体育· 论电视媒体与武术传播 ——以“武林大会”为例 24 郎勇春，张文涛，李伟艳 （江西师范大学体育学院，江西 南昌 330027 ） 摘 要：从传播学的角度对央视“武林大会”栏目中传播者、传播内容、传播媒介、受众等 基本要素进行分析。认为不同传播者有不同的把关角度，均应以传播民族传统文化为中心；电视 传播的武术内容应反映武术全貌，体现中华传统文化精髓，“文”“武”交汇融合；电视媒介扩大 了武术传播的时空范围，还原了“真实武林”，同时对武术在观众心目中的形象产生了一定冲击； 电视媒体要注重对受众的引导作用，使其产生真正意义上的“视野融合”。 关 键 词：武术传播；电视媒体；武林大会 中图分类号：G85 文献标识码：A 文章编号：1006-7116(2009)02-0101-04 On TV media and Wushu communication——taking “Wulin Assembly” for example LANG Yong-chun ，ZHANG Wen-tao ，LI Wei-yan （School of Physical Education，Jiangxi Normal University ，Nanchang 330027 ，China ） Abstract: From the perspective of the science of communication, the authors analyzed such basic elements as communicator, communicated content, communicating media and audience in the program “Wulin Assembly” on CCTV-5, and put forward the following opinions: although different communicators have different perspectives of control, they should all focus on communicating traditional national cultures; Wushu contents communicated by TVs should reflect the whole picture of Wushu, embody the quintessence of traditional Chinese cultures, and blend “cultural arts” with “martial arts”; TV media have expanded the space for Wushu communication, and restored “true Wulin”, whereas they produce some impact on the image of Wushu in the eyes of the audience; TV media should pay attention to their audience guiding function, so that they can