高质量的服务-为神秘顾客检测项目建立起具有竞争优势的分析价值 Quality services.ppt

Quality services and establishing strong competitive advantage based on the analytical value of your mystery shopping program What is this session about How to turn your technology into hard-to-duplicate, distinct competitive advantage that will help you: Easily win new business Retain your current clients Topics to be covered are: understanding the different reporting needs clients have identifying the different types of users with regards to their reporting needs having the right type of analytical tools to perfectly fit your clients’ needs. The Technology Trend Real-time information NOW Instant data Less numbers, more INSIGHT (data explosion – find what is relevant) Self-service Information at a glance Less hassle, more value The Objectives Exciting How is your ability to generate excitement important When competing for new business In daily use – to retain your clients Functional Multicultural Support for multiple languages Support for multiple localizations Auto-detect localizations Multipurpose – what are the needs of the different individuals that will use your technology Strategic Tactical Operational Multifunction Standalone Easy to integrate Actionable Easy to read/comprehend Put results in context Less numbers, more INSIGHT Focus on the key points/factors Identify the key reasons Derive conclusions Personalized What does “personalized” mean in the corporate context? Tailored to the individual Oriented to the community Suggested Reading Performance Dashboards: Measuring, Monitoring, and Managing Your Business by Wayne W. Eckerson Thank you !! Thank you !! QA QA * * Emil Tsankov ShopMetrics, Inc. November 22nd 2007 IN SEARCH FOR THE VALUE PROPOSITION EXCITING ACTIONABLE FUNCTIONAL PERSONAL EXAMPLE EXAMPLE EXAMPLE EXAMPLE *