商务英语实训教程资源 蒋景东 Project 6.pptVIP

Project 6 International Trade 实训目的与要求： Practice how to deal with international business professionally 预备知识：Language preparation; background knowledge; functional sentences of different situations about international trade. 实训内容： Dealing with problems of international business in the ways of writing and face-to-face communication; personal practice; pair work; performance 项目流程： 1. 相关任务背景知识介绍； 2. 相关任务难点问题准备； 3. 相关任务理念介绍； 4. 相关任务主要话题； 5. 相关任务情境模拟（角色表演）； 6. 相关任务情境模拟反馈与评价； 7. 相关任务用语小结。 评价标准： 小组：合作协调性和配合性； 个人：资料查找和整合能力，语言表达能力，表演能力，团队协作能力。 详细落实： 1.每组提前作好准备，内容包括背景知识的查找、材料阅读、服装准备等事宜； 2.每组角色的安排：查找各角色的相关英语表达信息，确定理想的角色分配。学生最后上交所选定的材料及角色安排等资料，并说明做此选择的原因； 3.角色表演的注意事项：注意各项任务中双方的适当措辞及语气；注意文化差异。 4.小组之间互提建议，每组都对其他小组（可以对其他所有小组，也可以对其中部分小组）进行简单的点评，最后教师总结评价，评出最优秀的小组，总结该实训中各个小组应提升的空间以及对下个任务的启示。 实训重点：各项相关任务的函电撰写以及双方面对面交流。 实训难点：各项相关任务信函的内容安排，面对面交流中恰当的语言表达。 Task 1 Establishing Business Relations Part I Background Introduction International trade is the trade activities across national borders. The specific object is the foreign customers. Usually, we make transactions with the customers in goods, services and technology through the means such like oral negotiation and business letters. To establish business relations with prospective dealers is the base of starting and developing of business. It is vitally important for both a new dealer and an old one. The first letter is seldom subject to a clear effect, but with the patience to send information to the potential foreign customers, one can at last receive a reply. Once reply, there is possibility for further business. Part 2 Teaser ☆What is the first step if you want to maintain or expend business activities? ☆Through what channels can one obtain the desired information of potential customers? ☆How to write a “First Letter”? Part 3 Concept ☆Writing has been widely used to communicate with the counterparts in all business activities. ☆Any letter of establishing business relations must be answered in