ConsumerBehaviorandConsumerResearch幻灯片.pptVIP

Evolution of Consumer Behavior Evolution of Consumer Behavior Supply Chain: all the organizations involved in taking a product from inception to final consumption - Manufacturers - Wholesalers - Retailers - Facilitating Organizations Evolution of Consumer Behavior Supply Chain: all the organizations involved in taking a product from inception to final consumption - Manufacturers - Wholesalers - Retailers - Facilitating Organizations Consumers’ Increased Influence on Business Evolution of Consumer Behavior Wholesaler Manufacturer Retailer Consumer Manufacturing Orientation Consumer Orientation Selling Orientation Marketing Orientation U.S. 1750-1850 1850-WWII 1970-2000 2000+ Europe 1750-1850 1760-WWII 1970-2000 2000+ Evolution of Consumer Behavior Wholesaler Manufacturer Retailer Consumer Manufacturing Orientation Consumer Orientation Selling Orientation Marketing Orientation Consumers’ Increasing Influence U.S. 1750-1850 1850-WWII 1970-2000 2000+ Europe 1750-1850 1760-WWII 1970-2000 2000+ Manufacturing Orientation Evolution of Consumer Behavior Manufacturing Orientation Selling Orientation Evolution of Consumer Behavior Manufacturing Orientation Selling Orientation Marketing Orientation Evolution of Consumer Behavior Manufacturing Orientation Selling Orientation Marketing Orientation - Motivation research - Positivism - Postmodernism Evolution of Consumer Behavior Evolution of Consumer Behavior Manufacturing Orientation Selling Orientation Marketing Orientation Consumer Orientation Consumer Orientation Beyond a marketing focus How all organizations in a demand chain adapt to changing consumer lifestyles and behaviors bringing product design, logistics, manufacturing, and retailing together Role