路虎(Land_Rover)市场营销.pptVIP

Contents Introduction Findings Conclusions Recommendations Proceedings Introduction First stage: 1948 Owner:Rover Company Headquarters: United Kingdom Concepts: Finest All-terrain Vehicles luxury SUV Second stage: 2008 Owner:Tata Motors Headquaters: Indian Brand: Above and Beyond Findings Conclusions Market positioning Finest All-terrain Vehicles SUV Luxury，high-class Advocating luxurious modern way of life Marketing strategies: Corporating with Victoria Launching hybrid gas- -electric car Having models made to order for consumer Building a luxury consumption experienced Social networks Market Positioning Finest All-terrain Vehicles SUV Luxury，high-class Advocating luxurious modern way of life Marketing strategies Launching hybrid gas- -electric car electric motor diesel engine Social Networks Serial Micro Film:（连载式动漫微电影） The Evoque Effect 《极光之城》 Sina：A serial story in 8 instalments Tudou:A new experience Douban Recommendations Products: create a new label to the products designed to the lower market segment Advertisement: product placement Sale: design an appropriate marketing campaign Customer: offer better after-sale service. Proceedings / / /thehindu/holnus /about-jlr/ /land+rover/ /en-in/land-rover/ /news/comprehensive /landrover/ The end,thanks! LAND-ROVER Corporating with Victoria: Evoque ＋ Having models made to order for consumer Build a luxury consumption experience Premiered at Sina Corporate with Tudou Comments from Douban