星巴克英语培训课件.ppt

Starbucks is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15,012 stores in 44 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Many of the companys products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also sold at grocery stores. Roaster and retailer Whole beans and ground coffee,tea and spices Seattle’s Pake Place Market The History of Starbucks The story of Starbucks coffee history begins in Seattle in 1971,when three friends with a passion for fresh coffee, Jerry Baidwin , Zev Siegl and Gorden Bowker , opened a small shop and began selling fresh-roasted, gourment coffee beans, and brewing and roasting accessories. In addition to coffee, Starbucks coffee also serve other drinks, both hot and cold, and pastries. Many of their stores are inside other retail locations such as supermarkets and bookstores. As a general rule, Starbucks does not offer promotional prices on its products and its prices tend to be higher than those of compepitors. Starbucks Logos The sizes of cups Short(273ml) Tall(355ml) Grande(473ml) Venti(591ml) Types of Coffee Beverages Caffè Mocha 摩卡 Caramel Macchiato 焦糖玛奇朵 Caffè Americano 美式 Caffè Latte 拿铁 Cappuccino 卡布奇诺 espresso 特浓咖啡 Service “Our goal is to create an uplifting experience every time you walk through our door ” explained one president. Atmosphere It’s not unusual to see people coming to Starbucks to chat, meet up or even work. They’re a neighborhood gathering place, a part of daily routine. Get to know them and you’ll see: Starbucks are much more than what they brew. * *