Lecture9 讨价还价.pptVIP

BUSINESS WRITING 1. What is an offer? The common sense of offer is an expression of willingness to contract on certain terms, made with the intention that it shall become binding as soon as it is accepted by the person to whom it is addressed. 2. What is a counter offer?  A counter-offer occurs when the offer made is not satisfactory but there is a chance to consider another set of terms, namely, conditions on prices, quantities, etc. For example, I may offer you 4$ per unit, each unit being one bottle of some chemical product. You might counter this offer by offering two units for $7, thus saving the buyer 50 cents per bottle if he buys more Buying a certain product is a certain decision, and the price you pay is important. You don’t want to pay too much for a certain product, but you need to pay what it is worth on today’s market. If you offer too little, will the owners simply ignore you or come back for further discussion? A counter offer changes the range originally given and starts a new business conversation. In fact, a counter puts an end to the original offer and might possibly start a new business negotiation. To learn ways of making offers and counter offers. To learn useful terms and expressions used in this unit. To practice writing letters for offers and counter offers. V. 段落写译 Paragraph Writing and Translating 1. 令人遗憾的是，我们的买家认为你方打印机报价太高。我们得知，本地在售的美国货价格要比你们的报盘约低百分之二十。 1. 令人遗憾的是，我们的买家认为你方打印机报价太高。我们得知，本地在售的美国货价格要比你们的报盘约低百分之二十。 We regret to inform you that our buyers find your printer much too high. We are informed that some lots of American origin have been sold here at a level about 20% lower than yours. 2. 最近，本公司从法兰克福的零售商处收到许多函件，问及上述各项货品，因此我们确信这将会有大量的销路，若贵公司能按纽约CIF价开出最具竞争性的价格，将甚为感激。货项如下： 2. 最近，本公司从法兰克福的零售商处收到许多函件，问及上述各项货品，因此我们确信这将会有大量的销路，若贵公司能按纽约CIF价开出最具竞争性的价格，将甚为感激。货项如下： We have recently received many inquiries from retailing shops in the Frankfurt area about the captioned items and are sure that would be very brisk demands theref