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Its Hip to be Square: The QR Code Revolution By: @StacyCohen @KathleneHestir @KaitlynDennihy Wednesday, Dec. 1, 2010 #EngaugeQR @StacyCohen scohen@ What is a QR Code? QR Codes Are Not New How it Works Top Scanner Apps Smartphone Stats QR-code generation and use has increased by 700% in 2010. QR Stats The biggest drawback to using QR codes is that they require a smartphone. 25-33% of Americans own a smart phone. - Mobile Marketing Association. Smartphones are expected to come preloaded with QR scanners. Google’s Favorite Places Google Goggles Stickybits: Scan and Explore Microsoft Tags Scanlife SnapTag JagTag How to Make Your Own Delta Airlines Boarding Passes Gap In-Store Signage Starbucks Using QR Codes As Digital Currency Bravo TV Commercial Uncle Ben’s Uses SnapTags Twitter Moms Tag Heuer Ads in WSJ and Glamour Magazine Toys “R” Us iPhone App (Hong Kong) URL shorteners like Google’s Goo.gl and Bit.ly allow users to add “.QR” to the end of a link and automatically generate a QR code / Delta allows its passengers to check in for their flight via a QR code in their mobile app rather than presenting a paper boarding pass. Starbucks iPhone app becomes a gift card after entering your information. Barista scans your QR code which pays for your purchase. Good Housekeeping Seal of Approval for the social media age Ratings and reviews will be accessible instantly via QR codes printed on product packaging. #EngaugeQR @KathleneHestir khestir@ @KaitlynDennihy kdennihy@ What is it? A 2D scannable code QR =“quick response” What does it do? Stores digital content that users can access via barcode scanner like a web address, video/image, secret message, etc. Pushes content instantly Why is it useful? Creates engaging experiences QR codes date to the 1990s, but with the growth of smart phones, the use of QR codes has exploded. Transforms static images into engaging brand experiencesOpportunity to provide practical, exclusive and/or entertaining content to usersNeed barc