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《国际商务沟通》课件PPT 11 The Influence of Business Structures and Corporate Culture
11 The Influence of Business Structures and Corporate Culture on IBC Corporate Culture and Intercultural Communication Stages in Internationalization The Import-Export Stage The Multinational Corporation Implications of Cultural Aspects of Business Structures for Communication in the International Firm Corporate Culture and Intercultural Communication Definition of Corporate Culture Characteristics of Corporate Culture Google’s Corporate Culture Cultural Environments of Businesspeople Definition of Corporate Culture What Does Corporate Culture Mean? The beliefs and behaviors that determine how a companys employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires. A companys culture will be reflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, treatment of clients, client satisfaction and every other aspect of operations. Characteristics of Corporate Culture An organizational culture is a particular way of creating meaning. Any workplace is its own little world with its own inner structure It is peopled by its own cast of characters. It employs a set of words not known outside the organization. It has rules and follows traditional observances. Googles Corporate Culture Google is a company that is well-known for its employee-friendly corporate culture. It explicitly defines itself as unconventional and offers perks such as telecommuting, flex time, tuition reimbursement, free employee lunches, on-site doctors and, at its corporate headquarters in Moutain View, Calif., on-site services like oil changes, massages, fitness classes, car washes and a hair stylist. Googles corporate culture has helped it to consistently earn a high ranking on Fortune magazines list of 100 Best Companies to Work For. Cultural Environments of Businesspeople Stages i
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