[医药卫生]新电视_新盈利商机——张文生.pptVIP

基于交互电视的广告事例 Trials and Defibrillations, ITV in US 2007 HOCUSFOCUS Microsoft Confidential May 19, 2008 广告也是在传播一种信息 交互电视服务：视频内容和信息的融合的服务 Microsoft Confidential May 19, 2008 Mediaroom 让你的梦想变为现实. Mediaroom及其广告平台的愿景 Mediaroom Advertising Platform Traditional TV Advertising Advanced TV Advertising with Delivery to Consumers Ad Execution Campaign and Decision Management Microsoft Confidential May 19, 2008 Microsoft Confidential * Thank you! * Better TV Richer and more enjoyable user experience Instant channel change Mosaic (multi picture –in-picture) services More that you’ll see in the demo Connected TV With IPTV, for the first time your TV is not an island of technology in the home The TV can communicate and share information with the other devices in the home as well as other devices and services outside the home Watch a slide show of digital photos on the TV even though the photos are sitting on a PC in another room Listen to digital music on the TV even though the photos are sitting on a PC in another room Program your DVR from a PC or mobile phone while you’re on the road Enables Single Play Everyone talks about the “Triple Play” – the bundle of voice, video and data The bundle is good and has it’s advantage but that’s the wrong way to look at the opportunity It’s not just about delivering 2, 3, 4 or more services to the customer; it’s about breaking down the silos that exist between those services to enable new services and new consumer experiences that aren’t possible today. Some examples of Single Play services that are on the horizon include: Video conferencing via the TV set Community TV – see what shows are hot in your area, see what shows are hot among your friends, watch a show together with friends or family, even though they’re in another city * * * Microsoft’s strategy for Connected Entertainment Microsoft has a multi-pronged approach to consumer strategy and “Connected Entertainment,” stemming fr