浅谈县级电力市场营销.doc

浅谈县级电力市场营销  摘要：差异性市场策略即企业承认不同分市场之间的需求个性大于共性，并针对各个分市场的特点，分别设计不同的营销组合。所以要千方百计地稳住工业用电，刺激居民生活用电和 ... 关键词：市场营销,市场策略,市场,营销 类别：市场营销 来源：牛档搜索（Niudown.COM） 　　本文系牛档搜索（Niudown.COM）根据用户的指令自动搜索的结果，文中内涉及到的资料均来自互联网，用于学习交流经验，作品其著作权归原作者所有。不代表牛档搜索（Niudown.COM）赞成本文的内容或立场，牛档搜索（Niudown.COM）不对其付相应的法律责任！  浅谈新形势下县级电力企业的市场营销 摘要：电力是国民经济发展的重要二次能源，把市场营销的观念引入电力终端销售的县级电力企业中，充分发挥电力是经济发展动力作用，这是社会的需求和市场竞争的需要；如何应对这种变化，是电力企业必须面对的课题。本文在分析当前县级供电企业的经营、管理和外部环境现状的基础上，面对市场经济体系发展及电力体制改革的现状及未来，对县级供电企业的电力营销方面做一些分析，提出了县级供电企业应对新形势应采取的营销策略，对县级供电企业的健康发展有着重大意义。 关键词：县级供电企业 市场营销 市场细化 营销策略  The marketing of electric power at county Abstract: The electric power is the important energy two times through developping together of people, lead the idea of the marketing into the electric power enterprise at county level of the terminal sale of electric power , It is the motive force function of economic development to give full play to the electric power, this is a need that a demand of a society competes with market; How tackle the change is electric powers subject who enterprise must face . This text is on the basis of analysing the management, management and external environment condition current situation of the power supply enterprise at county level at present, In the face of the development of economic system of the market and current situation and in the future of electric power system reform, Make and analyse and propose at county level power supply enterprises should have been at new marketing tactics who situation takes at some to at county level the electric power marketing respects of power supply enterprises, Have great significance to the sound development of the power supply enterprise at county level. The keyword: The power supply enterprise at county level Marketing Overall marketing Marketing tactics 目 录 浅谈新形势下县级电力企业的市场营销 1 The marketing of electric power at county 2 浅谈新形势下县级电力企业的市场营销 4 0 前 言 4 1. 县级电力市场的特点 4 1.1. 目前县级电力市场存在的问题 4 1.1.1 价格的不合理使得电力缺乏竞争力，造成客户流失。 5 1.1.2