电子商务网站的可用性和网页设计属性对用户偏好的影响外文翻译（可编辑）.docVIP

电子商务网站的可用性和网页设计属性对用户偏好的影响外文翻译 The effects of usability and web design attributes on user preference for e-commerce web sites Material Source:Computers in Industry Author:Lee,Sangwon;Koubek,Richard J Abstract This study examines the relationships among perceived usability before actual use, task completion time, and preference, and the effects of design attributes on user preference for e-commerce web sites. Nine online bookstore web sites were used by ten participants. Results indicate: 1 pre-use usability and task completion time were correlated; 2 the relationship between pre-use usability and preference was greater than that of task completion time and preference; 3 design attribute assessments after actual use were highly inter correlated; and 4 organizational structure and layout had a greater effect on user preference than aesthetic aspects, such as color and typography. These findings can be used to construct a conceptual framework for understanding user preferences and to develop design guidelines to yield more highly preferred e-commerce web sites. Also, the methodology in this study can be applied to other computerized-applications. Keywords: User preference Perceived usability Task completion time Web design attributes E-commerce web sites Introduction Most companies have recently made great efforts to utilize the Internet in expanding their businesses. Designing a good web site, naturally, has become one of the primary and crucial issues for the companies which want to imize profits by promoting their services or products in a competitive and limited market. However, it is not easy to clearly explain what a successful web site is, because its nature and characteristics depend on what kind of system it uses, what field it is in, what its purpose for use is, and so on. These features are strongly connected to who the target users are. For the most part, in e-commerce, the ‘user’ is the most important factor for a company’s higher profit