中華電信Interactive TV Triple Play.pdfVIP

Trends of Interactive TV Trends of Interactive TV Triple Play Triple Play 中華電信北區分公司 互動式多媒體處 嚴劍琴 93年3月9日 1 Technology trends Technology trends 4C’s convergence Improvement and standardization of the encoding technology The enhancement and cost effective of IP video streaming network components The maturity of IP video CPE’s The improvement of broadband access network The capability of QOS 2 New business model New business model Add new values to the existing Broadband service Fully utilization of the existing network Extend service scope from desk to sofa Customization and personalization of the video or non- video application services Open platform allow all kinds of service and service operator Retain the royalty of customers Provide quality service instead of price competition 3 New business model New business model Consumers are projected to spend more time and money on interactive services such as: pay- video and Internet media Increase revenue from premium services Extend service scope from desk to sofa Provide End-to-end management Build Platform for application services Generate more traffic and demand in core services 4 Business Challenge for Telco: Business Challenge for Telco: the “Triple Play” the “Triple Play” Phone High-speed TV Services Services Internet Services Call fo