China-20110506中国奢侈体验，毕马威的研究报告.pdfVIP

CONSUMER MARKETS Luxury experiences in China A KPMG study /cn 2 | Section or Brochure name © 2011 KPMG, a Hong Kong partnership and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Luxury experiences in China | 1 Contents Introduction 3 Executive summary 5 The luxury experience 6 Digital strategies 16 Succeeding in a crowded market 22 Managing a robust tax environment 28 Customs approaches for luxury companies 34 Working with partners and vendors to protect brand 40 value TNS Research International China 42 About KPMG