(商务英语写作实训)Chapter 2-company__introduction.ppt

Company Introduction Contents Composing Your Message How to structure a Company Introduction? Length: 400～4,000 characters (including spaces) Format: an article (usu. with several paragraphs) Composing your message Paragraph 1 --- The introduction 1. The year your company was established eg. Our company was founded in 1918. 2. Your companys location eg. We are based in Shenzhen, China. 3. Whether you are a member of a group company (holding company, subsidiary) 4. What products / services you offer eg. We are the worlds most comprehensive manufacturer of hear care products, as well as a provider of related services for the consumers. 5. Any Foreign investment that you may have eg. We have expanded our trading network and international investment area in Southeast Asia. Paragraph 2 --- What you do 1. Product range / services offered eg. PepsiCo is a world leader in convenient foods and beverages. 2. Machinery and technology used ( are a manufacturer) eg. As a high growth technology company, Philips has technology leadership and advantages in the areas of display, connectivity, storage and digital video. 3. Production experience (if you are a manufacturer) eg. The worlds 10 largest mobile operators are among Ericssons customers and some 40% of all mobile calls are made through our systems. 4. Number of staff (and foreign language speakers if you have them eg. Hp has a dynamic, powerful team of 142,000 employees with capabilities in 170 countries doing business in more than 40 currencies and more than 10 languages. 5. How orders are handled 6. Share significant achievements that would be meaningful to buyers eg. With ＄41.9bn worldwide sales and ＄7.2bn net earning in 2003, Johnson Johnson was ranked 30th o