Smart Shopper A Consumer Decision Support System Using Type …聪明的购物者使用型消费者决策支持系统….pptVIP

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2018-04-12 发布于江西
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Smart Shopper A Consumer Decision Support System Using Type …聪明的购物者使用型消费者决策支持系统….ppt

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Smart Shopper A Consumer Decision Support System Using Type …聪明的购物者使用型消费者决策支持系统….ppt

Smart Shopper A Consumer Decision Support System Using Type-2 Fuzzy Logic Systems Ling Gu 2003 Fall CSc8810 Outline Decision Support System Why Fuzzy Logic System Type-1 Fuzzy Logic Systems and membership function Type-2 Fuzzy Logic Systems and membership function Proposed Approach Implementation Discussion and Conclusion Future Work Decision support systems The consumer decision support systems is to extract products that match users’ queries, and filter out unmatched products. The match is measured by a ranking function. The filtering function calculates the ranking of each product and filters out the lower ranked products. Why Fuzzy Logic System The fuzziness nature of the e-commerce makes the ranking process much more difficult. Users queries are often complex and fuzzy. They are contradictory and need to be balanced The general framework of fuzzy reasoning allows handling of this uncertainty. Type-1 Fuzzy Logic Systems Type-1 fuzzy sets represent uncertainty by numbers in the range [0, 1]. Type-1 Membership Function Two-dimension in which each element of the type-1 fuzzy set has a membership grade that is a crisp number in [0, 1]. Type-2 Fuzzy Logic Systems Type-2 fuzzy sets are an extension of type-1 fuzzy sets in which uncertainty is represented by an additional dimension. Type-2 Membership Function Three dimensions in which each element of the type-2 fuzzy set has a membership grade that is a fuzzy set in [0, 1]. Advantages for Type 2 FLS This extra third dimension in type-2 fuzzy logic systems (FLS) gives more degrees of freedom for better representation of uncertainty compared to type-1 fuzzy sets. Type-2 fuzzy sets are useful in circumstances where it is difficult to determine the exact membership function for a fuzzy set. Using type-2 FLS provides the capability of handling a higher level of uncertainty and provides a number of missing components that have held back successful deployment of fuzzy systems in human decision making. Inte