新标准大学英语第二册四单元教师演示文档.pptVIP

Difficult sentence 5 dumb down:粗制滥造 smarten up: to improve the appearance of sth. 打扮、使整洁; Word play: smart = both intelligent and well-dressed Instead of …, which is …, newspapers should do…, that is to say, … Instead of 构成状语，which 所引导的定语从句修饰 dumbing down, newspapers 所接句子为主句, that is to say 后续部分为 smarten up 同位语，解释 smarten up 含义。 报纸不应粗制滥造(尽管这是增加市场份额的通常做法)，而应该精工细做。也就是说，尊崇以正直、诚实和不偏不倚的态度从事新闻报道的原则。 … instead of dumbing down, which is the usual way of increasing one’s market share… honour the principles of integrity and impartiality of their coverage. (L7, Para 8) Active reading 2: Resources revenue Situational questions and answers. Q1: What are the three ___________________(收入来源） of the traditional newspapers? Ans: Newsstand sales, subscription and advertising. (报摊销售、订购和广告) Q2: If you were New York Times, what new ways would  you explore as ____________________? (广告收入下降) Ans: ___________________________(网络收费) n. income from business activities or taxes 收入 revenue resources the ad revenue falls To charge for Web access Active reading 2: Resources capture vt. to catch sb. or sb’s attention 抓住，捕获 n. the act of catching sb. or sth 抓住，捕获 Identify the different usage of capture. 1. The book captured the little boy’s heart with its beautiful illustrations (插图). 2. Becoming more creative means paying attention to that endless flow of ideas you produce, and learning to capture and act upon the new that’s within you. 3. In his traveling report, he tried to capture the beauty of the Great Waterfalls. 4. The criminal was captured when trying to escape from the city. (捕获) (记录下······的壮美) (捕捉脑子里的想法) (使小男孩着了迷) Active reading 2: Resources capture one’s heart one’s interest/attention one’s imagination a title the headlines 赢得某人的爱 吸引某人 激发某人的想象力 赢得比赛 成为头条 capture to be in the headlines to hit the headlines to grab the headlines to make the headlines headline news main story top story lead(ing) story 头条新闻 Identify the meaning of the collocations. 成为报纸头条 spar