Madhouse! Inc 亿动广告传媒.pptVIP

Madhouse! Inc.亿动广告传媒 Madhouse Services Overview Effective Targeted Mobile Media Buying Use WAP Media Intelligently with Targeted AD Serving MadServing Ad Performance Optimization Optimizing Ad Versions to Ad Positions MadServing Frequency and Content Caps MadServing — Reporting Detailed Analytical Capability Jan-May 2006 % of Total WAP Traffic by Site MadNetwork Partner Media Sites MadSolutions Cross-media Campaigns BaoDao Mobile Marketing Framework Baodao Optical Case Study – Buy 3 Get 1 Free Management Team * * China’s Most Intelligent Mobile Ad Network October 16, 2006 Madhouse has served a total of 58 million impressions, with 39 million impressions served in September alone Media Buying Agencies Ad Agencies Advertisers WAP Site Alliance Carrier Media On-Device Client Media Note: Targeting criteria include by city, by carrier sub-brand, by handset model, and by time Step 3. MAD Serving intelligently serves a different ad to the same site based on user profile (i.e., Although they are on the same site (WAPTX), Business User A sees a BMW ad, while Shanghai Student User B sees a Coke ad) Step 2. MAD Serving analyzes handset information to recognize that Student User B has come onto the site and calls up relevant database info Step 2. MAD Serving analyzes handset information to recognize that Business User A has come onto the site and calls up relevant database info Step 1. Beijing Business User A visits WAP site WapTX.com Step 1. Shanghai Student User B visits the same WAP site WapTX.com Ad Version 3 Ad Version 2 Ad Version 1 Ad Version 4 Ad Version 5 Ad Version 6 Day 3 Day 2 Day 1 Ad versions Optimized Inventory Time Period New Ad Versions Rotation Accumulated Optimized Inventory New Ad Versions Rotation …… Fully Optimized Inventory …… Note: Performance optimization is achieved automatically by MadServing, which determines the best creative ad version to project onto the best ad position through constantly rotating and testing new combinatio