国际新能源市场销售说辞.doc

国 际 新 能 源 市 场 销 售 说 辞 V1.0版 2010年8月23日 目录 第一部分：销售说辞篇························································1 1.1、项目的具体位置·························································2 1.2、规划设计·······························································2 1.3、建筑设计·······························································3 1.4、运营模式·······························································7 1.5、市场定位·······························································8 1.6、市场建立的意义·························································8 1.7、物业管理·······························································10 1.8、开发团队·······························································10 第二部分：项目背景篇 2.1、地理位置·······························································12 2.2、基本概况······························································12 2.3、经济概况 2.4、桐乡特产介绍历史 2.6、风土人情 2.7、旅游景点······························································16 2.8、城市规划·······························································17 第三部分：销售流程篇 3.1、标准接待说辞··························································31 3.2、现场接待说辞（针对自驾车客户）·········································39 3.3、电话销售话术··························································39 3.4、来电接待说辞···························································41 3.5、市场开发话术···························································42 第四部分：销售百问百答篇 4.1、项目市场情况··························································68 4.2、项目总体概况··························································69 4.3、产业知识······························································73 第五部分：新能源的介绍与分类 5.1、新能源的定义························································ 5.2、新能源的分类························································ 5.3、太阳能························································ 5.4、风能························································ 5.5、生物质能························································ 5.6、水能······································