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gy公司证 券电子商务方案分析-analysis on electronic commerce scheme of gy company certificate
platform of lan.This paper has also deeply studied and analyzed the technical framework of platform, discussed present problems in electronic commerceplatform of securities and put forward solutions in view of these problem。This paper believes that the GY company should successively develop consultation service, individuation service and pay attention to different service demands of different clients depending on electronic commerce platform of securities in future. Finally, this paper has established allied plan for electronic commerce of securities for GY company from its self developmentand angle of responding competition and put forward suggestion for how to establish consociation and organization form.The above research result can supply beneficial help for GY company developing electronic commerce of securities and can also supply certain reference value for other securities companies to select correct electronic commerce mode and development strategy.KEY WORDSsecurities business of broker, securities company, electronic commerce, online business目录中文摘要英文摘要第一章引言 ...................................................................................11.1研究的背景和问题的提出............................................................ 11.2研究的实用价值和理论意义........................................................ 21.3本论文的体系结构........................................................................ 3第二章证券电子商务简介 ...........................................................42.1证券电子商务的定义.................................................................... 42.2证券电子商务研究的回顾............................................................ 52.3 境外证券电子商务的概况............................................................... 72.3.1美国 ............................................................................................................ 72.3.2日本 ............................................................................................................ 92.3.3台湾地区 .............................
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