《体育媒体关系相关管理》12 technology and media.ppt

Technology and Media Media Relations in Sports Technology and Media Outline： The evolution of media technology Defining media rights 3G mobile phones as a new media Internet? Challenges for communication professionals Technology and Media Traditional: Broadcast (media) rights Sponsorship rights Official supplier rights Merchandising rights Technology and Media Now: Free to air TV Pay TV PPV Interactive TV Video Video on demand Internet (audio visual) Internet (text data) Radio Telephony/WAP/3G Defining the media rights Time related: Live Near live Delayed Highlights Clips Technology and Media What 3G will deliver: Match commentary Archive material Results fixtures Still photos delayed highlights (Eventually) almost-live action footage Technology and Media Strength of 3G as a new media: The revolution of media Big Companies as potential entrants Huge existing subscribers Technology and Media About the Internet: Do I have to say more?  Technology and Media Challenges to communication professionals: Create informative and interesting content Develop new way to interact with fans and supporters Identify specific target audiences and the media that serve those audiences