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跨文化传播视角下的“汉语桥”节目分析 ——以2015年第14届“汉语桥”世界大学生中文比赛为例-analysis of
AThesisSubmittedfortheDegreeofMasterAnalyzeChineseBridgeProgramfromtheViewofCrossCultureBroadcasting——takethe14thChineseBridgeofChinesematchoftheworldwidecollegestudentsin2015forexampleCandidate:WangWeixinSupervisor:LiangXiaolingSpeciality:MasterofTeachingChinesetospeakersofOtherLanguagesDateofDefence:May,2016Degree-Conferring-Institution:HarbinNormalUniversity目录摘要...............................................................................................................................IAbstract..........................................................................................................................II第一章绪论..................................................................................................................1一、研究背景...........................................................................................................1二、研究内容及意义...............................................................................................1三、理论背景...........................................................................................................2(一)跨文化传播及跨文化传播学的发展....................................................2(二)跨文化传播学的理论框架....................................................................2第二章电视节目“汉语桥”及其跨文化传播的意义..............................................5一、“汉语桥”世界大学生中文比赛概况...........................................................5(一)“汉语桥”比赛赛制............................................................................6(二)“汉语桥”决赛及总决赛比赛环节....................................................7(三)“汉语桥”比赛节目制作....................................................................8二、电视节目“汉语桥”的跨文化传播意义.......................................................8(一)政治生活层面........................................................................................8(二)经济发展层面........................................................................................9(三)文化传播层面......................................................................................10(四)国家形象层
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