商务英语信函与礼貌原则.docVIP

商务英语信函与礼貌原则 篇一：英语商务信函中的礼貌原则毕业设计论文 毕业论文 英语商务信函中的礼貌原则 Politeness Principle and Its Presentation in Business Letters Contents Abstract .............................................................................................................. i 摘 要 ................................................................................................................ ii ⅠIntroduction ................................................................................................ 1 1.1 The Importance and Function of Business Letters ............................... 1 1.2 Principles of Business Letters ............................................................... 2 Ⅱ Politeness Principle ................................................................................. 3 2.1 Why to Study Politeness Strategies in English Chinese ...................... 4 2.2 Politeness: Chinese Western Models ................................................... 5 2.3 Politeness Principles and Business Letters .............................................. 6 Ⅲ Representation of Politeness in Business Letters .......................... 7 3.1 Politeness? Positive Representation in Business Letters .......................... 7 3.1.1 Approbation ..................................................................................... 7 3.1.2 Sympathy ......................................................................................... 8 3.1.3 Agreement ....................................................................................... 8 3.1.4 Intimacy ........................................................................................... 9 3.2Politeness? Negative Representation in Business Letters ......................... 9 3.2.1 Euphemism .................................................................................... 10 3.2.2 Respect .......................................................................................... 10 3.2.3 Apology .......................