房地产行业人才招聘体系构建研究——以zh地产公司为例-study on the construction of talent recruitment system in real estate industry - taking zh real estate company as an example.docxVIP

中文摘要随着房地产行业的日臻成熟，企业之间竞相追逐的核心利益不再单纯是土地 和资金，而是更多的将精力放在对优秀人才的甄选上。从某种程度上说，掌握了 人力资源，就意味着在这场没有硝烟的战争中占据了主动。本文将着眼点放在中海地产西部区的人才招聘与选拔体系上，将企业的核心 竞争力与人才的招聘体系联系起来，分析房地产行业人才招聘中的问题及其原 因，合理地建立适合企业的人才甄选体系。通过对中海地产知名房地产企业在招 聘中问题的分析，总结出房地产行业人才需求的特点和房地产在招聘人才时的流 程模式。首先理论层面对招聘工作常见问题及对策进行了研究，其次阐述了中海地产 的企业背景及招聘体系现状。通过不同知名房地产企业在招聘中所选择的不同模 式，分析对比其中的优缺点，从而得出房地产企业的招聘流程以及甄选标准。在校园招聘方面，首先深入解读了中海地产校园招聘体系“海之子”计划链 条，同时对房地产行业校园招聘进行了综合分析，最终通过对比分析得出校园招 聘的不足和优化对策。在社会招聘方面，首先详细介绍了中海地产社会招聘“海纳”招聘计划，同 时对华东区集中“海纳”活动进行了深入研究，随后就龙湖地产的猎头合作模式 进行了对比分析，最终得出了社会招聘的不足和优化对策。关键词：中海地产；西部区；校园招聘；社会招聘；企业核心竞争力ABSTRACTWith the more mature in the real estate industry, the core interests of the chase in the enterprise is not land and capital, but mainly focus on the selection of talents. To some extent, the master of human resources means that you occupy the initiative in the war of without the smoke.The thesis focuses on the talent recruitment and selection system of Zhonghai real estate in western area. The core competitiveness of enterprise link with the talent recruitment system in the thesis where analyzes the recruitment problem and the reason of real estate industry. Make sure the enterprise can establish the talent selection system. Based on the explanation of the Zhonghai real estate in the recruitment problem, summarize the characteristics of the talent demand for the real estate industry and the recruiting model.Firstly, research in the recruitment of common problems and countermeasure based on the theoretical level. Secondly, elaborate the background of Zhonghai real estate and the recruitment system. Through the different pattern of the recruitment in the well-known real estate industry, analyze the advantages and disadvantages. So we can summarize the process of the recruitment and talent selection criteria.In terms of campus recruitment, firstly, explain the campus recruitment chain Son of the Sea program of Zhonghai real estate, and give a comprehensive analysis in the campus recruitment. In the end, conclude the