分众传播时代高校本科新闻类人才培养模式分析-analysis on the training mode of undergraduate journalism talents in the era of mass communication.docxVIP

摘要摘要21 世纪，信息全球化、媒体多样化以及受众的分化与选择性，使面向社会公众的 大众传播转变为分众传播，各类媒体开始根据受众需求的差异性，面向目标受众群体提 供特定的信息与服务。这种由传播方式引发的传媒变革对新闻人才的整体素质提出了新 的、更高的要求，如何培养出道德品质高尚、新闻职业理想坚定，既懂新闻业务，又有 广博的知识结构，同时还能熟练掌握某一领域的专业知识，并能对该领域进行深度报道 的新闻人才成为高校和社会关注的问题。目前，我国高校新闻教育存在人才培养目标趋 同单一；专业理论课程与实践课程比例失调、通识教育课程流于形式；师资紧缺、人员 构成单一，缺乏从业经历；实践资源匮乏等诸多问题亟待解决。因此，借鉴国内外知名 新闻院校的办学理论与经验，优化新闻人才培养模式，实现新闻人才培养与传媒发展的 接轨是时代发展的需要。本文运用文献研究法、访谈法、案例研究法等研究方法，从新闻专业人才培养目标、 课程设置、师资队伍建设、实践平台搭建四个方面进行分类研究。首先，改革人才培养 模式，需要制定与社会需求相统一的培养目标。在此基础上，各高校应充分挖掘和彰显 自身的优势与特色，实现人才培养目标多样化、特色化发展；第二，优化课程设置，调 整课程比例。使理论课程与实践课程、必修课与选修课、专业基础课程与专业方向课程 的比重趋于平衡，更好的服务于各高校自身的人才培养特色与定位；第三，打破唯博士 化的人才引进壁垒，鼓励青年教师定期进行媒体实训，建设一支理论与实践并重的师资 队伍；第四，拓展校内、校外实践资源，加大媒体实验室投资建设力度，重视学生实践 动手能力的培养。通过对人才培养模式基本构成要素的现状分析与研究，帮助高校及时 把握行业动态、根据各自特点与优势调整人才培养模式，缩小学界与业界之间的距离， 进而缓解供需矛盾，提高新闻人才的市场竞争力。关键词分众传播新闻人才培养模式培养目标课程师资实践AbstractAbstractUnder the background of information globalization, media diversification, the audience’s differentiation and selectivity, the mass communication which has been facing the public turns into mass-decentralized communication. Based on the different needs of the audience, all kinds of media begin to offer specific information and service. The media reform which was triggered by the modes of transmission requests newer and higher overall quality of the news talent. The universities and the society begin to focus on: how to cultivate one who has not only noble moral quality, but also stable career aspiration, one has not only specialty, but also a wide range of knowledge, one can not only know the professional knowledge in a specific field, but also can report it in-depth. As of now, the journalism education in the universities of China has a few unsolved problems, such as: the objects are convergent; the portion of the theoretical and practical courses is imbalance; the general education is a mere formality; qualified teachers shortage, as well as the faculty’s sole composition and lack of working experience; the students have few internship opportunity, etc. Therefore,