民营医院企业文化建设分析——以昆山长海医院为例-analysis of enterprise culture construction in private hospitals - taking changhai hospital in kunshan as an example.docxVIP
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民营医院企业文化建设分析——以昆山长海医院为例-analysis of enterprise culture construction in private hospitals - taking changhai hospital in kunshan as an example
目录第一章 绪论...................................................................................................... - 1 -1.1 选题背景及研究意义........................................................................... - 1 -1.1.1 研究背景 .................................................................................... - 1 -1.1.2 研究意义 .................................................................................... - 2 -1.2 研究方法及框架................................................................................... - 2 -1.2.1 研究方法 .................................................................................... - 2 -1.2.2 研究框架 .................................................................................... - 3 - 第二章 民营医院文化建设的特殊性和必要性.............................................. - 4 - 2.1 民营医院管理研究综述....................................................................... - 4 -2.2 医院文化特殊性分析........................................................................... - 5 -2.3 民营医院文化建设的必要性............................................................... - 6 -第三章 昆山长海医院文化建设调查及其分析.............................................. - 9 - 3.1 昆山长海医院概况............................................................................... - 9 -3.2 昆山长海医院文化建设现状分析..................................................... - 11 -3.2.1 与领导者的一对一访谈 .......................................................... - 12 -3.2.2 员工的问卷调查 ...................................................................... - 12 -3.2.3 患者满意度调查及现场观察 .................................................. - 17 -3.2.4 网络收集医院评价信息 .......................................................... - 19 -第四章 昆山长海医院文化建设的对策分析................................................ - 22 -4.1 昆山长海医院文化建设思路............................................................. - 22 -4.2 昆山长海医院文化理念(MI)设计与精神文化建设.................... - 23 -4.2.1 昆山长海医院文化理念设计(MI) ..................................... - 23 -4.2.2 昆山长海医院精神文化建设 ...............................................
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