玛花纤体市场营销计划2008 (Marketing Executive).pptVIP

MFB Marketing Plan 2008 MFB Positioning Mission Our mission is to build a quality slimming brand by growing its brand value and maximizing the sales revenue while striving for market leadership in China MFB customers Most members are white collar professionals (professionals + office workers) or freelancer Stomach/waist Entire body Thigh 60% married Bridal and Post Natal are key MFB markets 46% members have consumed slimming products prior to enrollment 26-29 year olds account for the greatest portion of Total Spend Professionals and office workers account for majority of Total Spend Customers “Preparing to get married” “Just had a child” account for majority of Total Spend Married women account for a greater portion of Total Spend Previous product consumption does not influence Total Spend 26-29, followed by 30-33 Most members are white collar professionals or freelancers 60% married Most members consumed slimming products before MFB Preferred slimming part is stomach/waist entire body Thigh 如果你是负责广州天河公园店的Marketing Executive, 发现客人的数量越来越少,以至店里无法完成预期的营业额,你会怎样针对帮助天河公园店的市场推广计划？请你做个长期和短期的市场计划(包括推广内容和宣传途径) * Effective Effective on spot reduction Reliable Professional consultants nutritionist monitor pamper the whole slimming process (5 steps) Tailor-made spot slimming program Natural slimming : - NO drugs intake - No need to do exercise - No starvation International Swiss origin International network Self-owned shops to excel service excellence MFB is a smart choice of slimming because it gives me reliable service Rational MFB makes me feel like a real woman and be confident of myself Emotional In choosing MFB I am joining a group of woman who care themselves and want to look and feel their personal best Social MFB, established in1986,swiss-original slimming company, is a nationwide slimming professionals, dedicated to provide reliable and effective slimming service, transforming different woman at different nationality to their ideal bo