PUMAChinaPRReviewReport报告方案（NX副本）.pptVIP

* * EVENT PUMA IGNITE Media Trial Day in Shanghai An intimate IGNITE media trial was organized in Shanghai on March 19th, 2015, inviting key sports/running, sneaker, and lifestyle media to embark on a tailored PUMA IGNITE journey. A total of 50 journalists from 40 media titles, along with 10 running influencers attended to run in IGNITE, generating 83 clippings of PR value RMB 1,511,067 and at least 33 posts on attendees’ private WeChat and Weibo platforms. Beijing International Running Festival(Beijing Run) On April 26th, 2015, Beijing International Running Festival, also known as Beijin