VI日产ISSA VI.pdfVIP

4 • 3 • 3 • 1 Overview Dealership facilities vary significantly from The development of a new visual identity for It is important to deploy these signs in a location to location, but if brand elements are Nissan made the creation of new dealership manner that is visually effective and consis- applied consistently, dealership facilities will facility signs a high priority. The new Nissan tent with the principles demonstrated in always capture the look and feel of the brand symbol, Wordmark, typography and this guideline. Nissan brand. Following the guidelines color palette have been translated into a dis- Note: The gradation background used to throughout this section will ensure that the tinctive, highly visible, flexible system of signs simulate the silver metallic surface Aluminum impression will be powerful and distinctly designed to be appropriate for a wide variety Composite Material (ACM) in this manual is Nissan, no matter where the building is locat- of locations and functional requirements. for illustrative purposes only and not intended ed or how it is designed. to be duplicated in real world applications. 13 7 6 11 12 14 5 8 1. Main entrance 3. Dealer name sign 5. Service and express signs The iconic entry element prominently displays Clear identification of the dealer name in a Kit of high-visibility sign types to clearly indi- the Nissan brand Symbol day an