元阳哈尼梯田世界遗产地旅游产品开发研究 ―以世博元阳哈尼梯田文化旅游公司为例-research on tourism product development of hani terraced fields world heritage site in yuanyang - a case study of hani terraced fields cultural tourism company in the world expo.docxVIP

摘要元阳哈尼梯田拥有世界上最为震撼的梯田景观和丰富久远的哈尼民族文化。自2008年成立云南世博元阳哈尼梯田旅游公司后，积极推动梯田旅游开发建设，当地旅游业取得了较快发展。但自2013年红河哈尼梯田文化景观申遗成功后，关于世界遗产地保护和开发的争论给元阳哈尼梯田景区的开发及旅游企业的发展带来了新的压力与挑战。本文通过对世界遗产地旅游产品开发的研究，为世博元阳哈尼梯田旅游公司策划系列符合可持续发展需求的旅游产品，寻找一条更好的保护梯田、发展旅游、带动社区百姓致富、促进当地经济发展的路子。在研究中主要采用了文献查阅和实地调研相结合的方法，即学习借鉴了国内外遗产地旅游产品开发的经验，也对比分析了国内外梯田景观旅游产品的状况，并运用SWOT分析法对元阳哈尼梯田旅游公司开发旅游产品进行了分析，提出了元阳哈尼梯田旅游产品的开发思路，并作了观光旅游产品、休闲体验产品、特色旅游商品和特种旅游产品等方面的策划。关键词：元阳哈尼梯田；世界文化遗产；旅游产品开发IABSTRACTYuanyangHaniTerracescenicspothasnotonlytheterracescenerywhichisthebiggestshockintheworldbutalsotherichestHaniculturewithalonghistory.ThelocaltourismhasmadeabigprogresssinceExpoYuanyangHaniTerraceTourismDevelopmentCo.,Ltd.establishedin2008andorderlydevelopedtourismindustry.ButafterHongheHaniTerracesucceededinapplyingfortheWorldCultureHeritagein2013,thediscussionsontheprotectionanddevelopmentoftheheritageproducenewpressureandchallengetothedevelopmentofYuanyangHaniTerracescenicspotandthegrowthoflocaltourindustry.Thisarticleresearchesthedevelopmentoftourismproductsinworldheritagearea,thenplansaseriesoftourismproductswhicharesuitableforsustainabledevelopmentrequirementsandfindsoutawaytobetterprotectterrace,developtourism,drivelocalpeopletoberich,andpromotelocaleconomicdevelopment.Theresearchesmainlyusethewayofthecombinationofliteraturecheckandfieldresearch.Theresearchesdrawtheexperiencesoftourismproductdevelopmentsindomesticandforeignheritagearea,contrastandanalyzestatusofdomesticandforeignterracetourismproducts,useSWOTanalyticalmethodtoanalyzehowtodevelopthetourismproductsofExpoYuanyangHaniTerraceTourismDevelopmentCo.,Ltd.,thenpointsoutthestrategicchoicetoYuanyangHaniTerracetourismproducts,planstourismlines,tourismcatering,tourismaccommodation,tourismtraffic,leisureholiday,villagetourism,cultureexperience,featuredtourismcommodities,specialtourismandsoon,tobebecomeaseriesoftourismproducts.Keywords:YuanyangHaniterrace；theWorldCultureHeritage；thedevelopmentoftourismproductsII目录摘要.....................................................................