北师大版unit11 L3 the advertising gamesPPT.ppt

Unit 11 The Media Lesson 3 The Advertising Game ( Period One ) Lead-in Watch a video and think: What product is it for? Do you think the ad is successful? why? Find these words and match them with their definitions. a) traditional, typical b) company c) right for something d) contain e) plan of how money should be spent f) rapid increase g) idea h) method i) belonging to the present time j) area around where you live approach, boom, budget, classic, concept, consist of, contemporary, corporation, neighborhood, suitable a) traditional, typical _________ b) company _________ c) right for something _________ d) contain _________ e) plan of how money should be spent _________ budget classic consist of corporation suitable approach concept neighbourhood contemporary boom f) rapid increase ___________ g) idea ___________ h) method ___________ belonging to the present time ______________ j) area around where you live ______________ Reading and thinking: Read Para 12 to fill in the blanks. (one word only) Classic Advertisements definition They tell us the _________ of a company or a general ___________. examples _____________ Sewing Machine Tsing Tao __________ Corporation disadvantages They don’t __________ the needs when __________ with each other. solutions They use pictures or the words of experts and ______ modern techniques of design. location name Shanghai Beer Meet/suit competing apply 1. How can the ad stand out in a world full of competition? Read Para 34 and answer the following questions. They must combine the highest standards of design with ideas linked to the products. 2. What