Unit 5-课文的理解和高考阅读相结合.doc

UNIT 5 Advertising 课文理解题： Choose the main idea of each part. （对全文各段的理解---根据学生层次的不同可以适当调整形式，增加难度） Paragraph Part Main idea Para. ____ Part 1 ( ) A. People react to advertisements in different ways. Para. ____ Part 2 ( ) B. Ads are helpful in a variety of ways. Para. ____ Part 3 ( ) C. Ads are very popular and advertising is a highly developed industry. Para. ____ to ____ Part 4 ( ) D. Some “bad ads” use some tricks to mislead customers. Para. ____ Part 5 ( ) E. We should learn to analyze ads. Para. ____ Part 6 ( ) F. The basic principle and techniques used in ads. II. Figure out the principle and techniques mentioned in the passage. （对课文重点段落的理解---为后面的实践活动作铺垫，训练学生通过阅读获取信息并有效利用信息对实际问题进行分析的能力） To influence the customers’ choice is the __________ of advertising. Techniques ( Para. ____) introduce a brand name to potential customers 课文理解的补充： （这一部分为课文理解的补充练习，各校的老师可以根据学生情况在授课的不同阶段选择使用） Which of the following aspects of advertising are mentioned in the passage? Write down the number of the paragraph(s) in the bracket. ( ) benefits ( ) forms ( ) tricks ( ) expense ( ) principle and techniques ( ) people’s attitudes ( ) history ( ) famous ad. companies According to the passage, in which ways are ads helpful? Write them down. 1.________________________________________________________________ 2.________________________________________________________________ 3.________________________________________________________________ 技能实践（学生借助从课文中获取的信息对实际问题进行分析） Look at the ad above. Finish the following tasks: What techniques are used in it? ___________________________________________________________________ Are there any tricks used in it? _____________________________________________________________________ Write down the claims you think may not be true. ________