Unit 5-课文阅读理解.ppt

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Unit 5-课文阅读理解

Goals Get the main idea of the passage; Figure out the principle, techniques and tricks in ads; Analyze certain ads; Other techniques The writer wrote the passage in order to . A. introduce the techniques used in ads. B. tell the readers to treat ads correctly. C. warn customers of many “bad ads”. D. analyze why companies spend so much money on ads. Techniques: A. introduce brand names B. associate products with customers’ needs C. appeal to customers’ emotions D. impress people with slogans E. take advantage of authority F. offer a low price G. employ famous people H. promise I. lead people to follow others Analyze ad 2 Homework Our super-white kit will remove the stains(污渍) caused by: Tobacco; Tooth aging; Food coloring; Coffee. Our FDA(美国食品及药品管理局) approved gel is produced in the USA by a leading dental lab. This is the same gel that is supplied to dentists throughout the USA. From your dentist, this treatment would cost hundreds of pounds but now it is available for home use for a fraction of (少量的)the cost. * Unit 5 Getting the message Reading Advertising F. The basic principle and techniques used in ads. Part 6 ( ) Para____ E. We should learn to analyze ads. Part 5 ( ) Para____ D. Some “bad ads” use some tricks to mislead customers. Part 4 ( ) Para___ to Para___ C. Ads are very popular and advertising is a highly developed industry. Part 3 ( ) Para___ B. Ads are helpful in a variety of ways. Part 2 ( ) Para___ A. People react to advertisements in different ways. Part 1 ( ) Para___ Main idea Paragraph I. Main idea C A F B D E 1 3 4 6 7 8 2 II. In which ways are ads helpful? 1. Ads can help companies and customers 2. Ads can help introduce new products. 3. Ads can help governments and non- profit organizations. To influence the customers’ choices is the of advertising. principle introduce a brand name associate the products with customers’ needs appeal to customers’ emotions te

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