网络团购的商业价值及风险分析（The commercial value and risk analysis of online group buying）.docVIP

网络团购的商业价值及风险分析（The commercial value and risk analysis of online group buying） The following is an e-commerce thesis about the commercial value and risk analysis of online group buying. Welcome to browse! Abstract: as a new consumption pattern, the network group purchase not only bring consumer behavior so that consumers find everything fresh and new, it is not only a new type of marketing for businesses to save money and profit, is an innovative consumer revolution. In the immature market of electronic business affairs, network group purchase in businesses, consumers and the site itself has the commercial value of its ability to quickly swept the market, but in a crisis of confidence, the homogenization of competition, development and market supervision The risks also pose challenges for its prospects. Keywords: online group buying; commercial value; risk analysis With the development of Chinas economy continues to accelerate the pace, improve peoples living standards, the demand for more and more people of catering, entertainment, beauty and other sectors of the service industry, with echoes of more and more businesses involved in this industry. In such a fierce competitive environment, a new type of marketing, and even can be said to be shopping, is rapidly developing with the thunder, this is the network group buying. Network organization is the so-called network group purchase group purchase, is that consumers do not know each other through the Internet, the power of the get together to gather funds, increase of business and negotiation ability, in order to achieve the best price. According to the principle of small profits, quick turnover, large quantity and high price, the merchants can give the group purchase discount below the retail price and the high-quality service that can not be bought alone. Group purchase website as an intermediary body connection between businesses and consumers, provide preferential goods and services to consumers and businesses of