会展和旅游学院.docVIP

会展与旅游学院 课程名称（英文）：课程名称（中文）：学分数：3 周课时：3 预修课程： 主要内容：Based on the central macroeconomic calculator，the students can master both the critical data dealing with macroeconomic calculating and target figures and the operationalisation of target figures for the actual versus target comparison. A overview of the economical development of the Federal Republic of Germany helps to get a general idea of macroeconomic issues. On the basis of the macroeconomic total model the students are enabled to carry out a detailed analysis on the causes of macroeconomic issues and to deepen these questions with the help of further case studies. Additional knowledge about macroeconomic political concepts and their institutional universe of actions is imparted so that the students are able to give well-founded economic political advice. 课程名称（英文）：Principles of Event Management 课程名称（中文）：会展管理原理 学分数：3 周课时：3 预修课程：会展市场概论、商务管理原理 主要内容： The participants understand that successful events require systematic planning and organisation. They learn the fundamental ideas of planning and organisation. They get to grips intensively with the service character of events. Students understand that quality management is one of the cornerstones of a successful event. They know the main methods and techniques of the project management industry and can apply them appropriately. 课程名称（英文）：Event Logistics 课程名称（中文）：会展物流 学分数：3 周课时：3 预修课程： 主要内容： 本课程以物流管理知识为基础，主要教授物流管理在会展业中的应用。主要内容包括物流管理的发展历程、物流管理的基础功能，物流和供应链管理、物流信息系统与记述、仓储管理、会展物流客户需求管理、会展物流计划与实施方法等。 课程名称（英文）：Principles of Economics 课程名称（中文）：学分数：3 周课时：3 The students shall attain a general comprehension of the functioning of the market economy and shall know the role of the state within the market economy. The effects of different market forms and of state interventions in the price fixing in the market and the welfare are to be analysed and assessed. Furthermore economic-political decisions shall be understood and assessed in the setting of the national accounts and various