FOCUS GROUPS - Baylor University Hankamer School of 焦点小组hankamer学院-贝勒大学.pptVIP

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FOCUS GROUPS - Baylor University Hankamer School of 焦点小组hankamer学院-贝勒大学.ppt

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FOCUS GROUPS - Baylor University Hankamer School of 焦点小组hankamer学院-贝勒大学

FOCUS GROUPS: AN INTRODUCTION Presented by Kathryn S. Mueller METHODOLOGY SOURCES: King, A. J. Lonnquist, M. P. l992. of Action Learning from the Literature: Fifty Years Research. U. of Minnesota, Center for Applied Research and Educational Improvement, Minneapolis, MN. Krueger, Richard A. and Jean A. King. 1998. Involving Community Members in Focus Groups. Thousand Oaks, Ca.: Sage Publication, Inc. Krueger, Richard A. l994. Focus Groups. Thousand Oaks, Ca: Sage Publications, Inc. Krueger, Richard A. David L. Morgan. 1998. The Focus Group Kit. Thousand Oaks, Ca.: Sage Publications, Inc Morgan, David L. l998. The Focus Group Guidebook.Thousand Oaks, Ca.: Sage Publications, Inc. Are Focus Groups for you? Are You: A socially-oriented person; i.e., a “people person” A good listener? Able to see patterns in what different people say? One that enjoys getting out into the” real” community? Able to think on your feet? A good observer of human interactions: both verbal and non-verbal? Able to record conversations and interactions? Able to establish rapport with people? Able to accept diversity of people, opinions, values? Discreet in listening, hearing and sharing information? Able to make people feel comfortable and trusting in sharing their thoughts? Able to control your own verbal and non-verbal expressions? Fascinated by new, old or controversial ideas emerging? One who enjoys hearing stories? What is a focus group? A type of qualitative research technique, involving group discussions or group interviews wherein a trained moderator guides the discussion of topics or ideas in order to generate meaningful information. A group of participants (typically 6 to 8 ) , who come from a similar background, brought together in a comfortable, permissive, real-life environment in order to promote mutual insight and elicit impressions, novel ideas and solutions to problems. A method of listening to people and learning from them. What do we mean by “qualitative