报业集团内部媒体竞合——关于资源共享与差异化运作-competition and cooperation of media within newspaper groups - on resource sharing and differentiated operation.docxVIP

山东大学硕士学位论文AbstractIn an age that the press profession competes，meanwhile co_operates，a press group is supposed to handle an internal balance within the press field under the consideration to retain an priority,if it wants to win the initiative in today’s China． Co_operation is to pursue an ecomnic way to share resources under the condition to combine different medium together,competiton is to establish one’s mage bycharacteristically exploiting resources including common resources．Orily with an acute balance between co_opertion and competition，could a press group be granted a fundamental competitive edge，and given a capacity to provide the public with varied culture products．The text deals with the topic of internal competition and co_operation in 3 pans in the light of the media ecology studies，and with the methods to compare and analyse different cases．In preface，a background，that an age of competition and co operation is drawn in after 10 years operation for Chinese newspapeg is introduced．Chapter 1 is to deal with the topic of co_operation，the methods to share resources is produced by discussing the concept of news resource，resource—sharing， and describing the difference in resource_sharing between China and the foreign countries．Chapter 2 is to deal with the topic of competition，the way to operate a newspaper characteristically is produced by discussing the function and means of dissimilar operation．Key words：press group，media ecology,media’s competition and co_operation， resource sharing，dissimilar management，brand and characteristic，media ecosystem， media ecology studies．2山东大学硕士学位论文绪论：面对中国报业的竞合时代第一节研究缘起1、中国报业集团化十年 进入2006年，中国报业集团化已经走过了10年历程。自广州日报1996年成为首家报业集团试点单位以来，中国大陆共诞生了39家报业集团，其中中央 级报纸两家、省级报纸24家、省会城市及计划单列城市报纸13家，几乎囊括东 西南北中的强势报纸。‘中国报业集团一览表(日期为批准成立时间) 广州日报报业集团，1995年1月 光明日报报业集团，1998年6月 经济日报报业集团，1998年6月 文汇新民联合报业集团，1998年6月 南方报业传媒集团，1998年6月 羊城晚报报业集团，1998年6月 哈尔滨日报报业集团，1999年4月 深圳报业集团，1999年lO月 北京日报报业集团，1999年12月 辽宁日报报业集团，1999年12月 解放日报报业集团，1999年12月 浙江日报报业集团，1999年12