报业集团新闻客户端现状分析-analysis on the current situation of news clients of newspaper group.docxVIP

目录第 1 章 绪论 .................................................................................................................11.1 研究背景 .........................................................................................................11.2 研究意义 .........................................................................................................31.3 研究现状 .........................................................................................................31.4 研究方法 .........................................................................................................5第 2 章 概念界定与理论基础 .....................................................................................62.1 概念界定 .........................................................................................................62.1.1 报业集团 ...............................................................................................62.1.2 新闻客户端 ...........................................................................................72.1.3 报业集团新闻客户端 ...........................................................................82.2 理论基础 .........................................................................................................92.2.1 长尾理论 ...............................................................................................92.2.2 使用与满足理论 .................................................................................102.2.3 互联网时代的二次传播理论 .............................................................102.2.4 营销传播“4R”理论 11第 3 章 报业集团新闻客户端发展现状 ...................................................................123.1 战略定位上出现地域、领域差异 ...............................................................143.1.1 因地制宜 各有侧重 ...........................................................................143.1.2 垂直领域 初现深耕 ...........................................................................163.2 栏目设置与内容生产上呈现新意 ...............................................................163.2.1 抛弃以往新闻客户端栏目