报业集团人才激励问题研究-research on the problem of talent motivation in newspaper group.docxVIP

国防科学技术大学研究生院学位论文AB STRACTThe 218‘century witnesses Chinese newspaper industry’S entering it’S developing period． during which every kind ofmanagement in this industry,including human resource management， is labeled specialization gradually．As the competition among the newspaper groups becomes more and more severe，the competitors compete on the cole competence，and the core competence is persons of ability．In this sense，the matter of motivation，in another word to give free rein to person’S creativity and enthusiasm，fclmls one of the important parts of newspaper industry management．Based on the study ofthe historic and present conditions ofHuacheng Evening News Group， dovetailing the practice of H．R．management in the newspaper industry,this thesis analyses thestatus quo and the projecting enigmas of the motivation problems of the Huacheng Evening News Group，looks for the effective means of motivation that could be undertook at present，forecasts the direction in which the motivation mechanism of the newspaper industry might develop．At the end of this thesis，a reference model of motivation is provided to the other units in the newspaper industry through case analysis on the motivation of Huacheng Evening NewsGroup．Key words：Huacheng Evening News Group，motivation mechanism，study第1I页国堕型兰垫查盔主婴塞生堕堂篁丝苎图目录图3．1花城晚报社组织架构图16图4．1激励调查结果图27第ii页里堕型主堇查盔兰竺至尘坚兰焦堡苎表目录表3．1花城晚报社的人力资源状况17表3．2个人生涯发展是否需要企业帮助19表4．1激励调查样表27表4．2我国新闻工作者的职业满意度评价调查结果表28表4．3员工最看重企业对个人提供怎样的帮助36第iii页国防科学技术大学研究生院学位论文案例目录案例 4. 1北京晨报》首席评选制度.....................…......... .......案例 4.2 花城晚报报业集团的培训 11.....第 iv 页独创性声明本人声明所呈交的学位论文是我本人在导师指导下进行的研究工作及取得的研 究成果。尽我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已 经发表和撰写过的研究成果，也不包含为获得国防科学技术大学或其它教育机构的学 位或证书而使用过的材料．与我一同工作的同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示谢意．——一学位论文题目 学位论文作者学位论文版权使用授权书本人完全了解国防科学技术大学有关保留、使用学位论文的规定。本人授权国 防科学技术大学可以保留并向国家有关部门或机构送交论文的复印件和电子文档，允 许论文被查阅和借阅；可以将学位论文的全部或部分内容编入有关数据库进行检索， 可以采用影印、缩印或扫描等复制手段保存、汇编学位论文．(保密学位论文在解密后适用本授权书。)学位论文题目 学位论文作者 作者指导教师国防科学技术大学研究生院学位论文第一章绪论§1．1选题依据2l世纪，中国报业进入发展期，报业