本钢冷轧厂发展战略分析-analysis on development strategy of benxi steel cold rolling mill.docxVIP

东北大学硕士学位论文摘要摘要战略管理理论已经得到了越来越广泛的应用，而且应用的成效非常显著。应 用管理战略理论对本钢冷轧厂的发展进行分析和研究是一项崭新的富有创造性的 尝试，这样的尝试所得出的结论将对本钢冷轧厂的发展具有特别重要的指导意义。市场是企业的生命，而国内的冷轧薄板市场多年来存在着严重的供求矛盾。 国内企业的生产能力远远不能保证国内的需求，在中国已加入wro的背景下，本 钢冷轧厂如何在市场当中生存和发展。如何制定与市场相匹配的发展战略，这是 摆在冷轧人面前的一个重要课题。本文从战略管理理论出发，结合本钢实际，对 本钢冷轧厂的内部和外部环境进行了深入的分析，阐明了本钢冷轧厂的优势、劣 势、机会和威胁，提出了本钢冷轧厂增长型发展战略的思路和对策。全文共分六个部分。第一部分介绍了本钢及本钢冷轧厂的情况；第二部分主 要是对战略管理理论的有关内容进行了陈述；第三部分是本钢冷轧厂外部环境分 析。具体就宏观环境、行业环境和冷轧产品市场等方面进行了分析，得出了本钢 冷轧厂的机会和威胁；第四章分为本钢冷轧厂内部环境分析，具体就自然资源， 生产技术水平，组织管理状况，人力资源，财务状况等方面进行了具体的分析， 得出了本钢冷轧厂的优势、劣势；第五部分在前面分析的基础上，制定了本钢冷 轧厂增长型发展战略，确定了本钢冷轧厂发展的战略目标和战略措施；第六章制 定了战略的实施和控制的对策。关键词：发展战略冷轧环境分析Il竺竺塑叠i§竖：些!!!些型AbstractThe strategy management theories have got more extensive application and the applied result shows remarkable very much．Applying the management strategy theories to proceed the analysis to the development of the cold rolling mill iS a new and full of cieate trial the conclusion of the trial will have the special important leading meaning tothe development ofthe cold rolling mill．Market iS the life ofthe business but the local cold rolling strip marketexists the serious contradict in supply and requirement in the late last years． Tlle local business enterprise Can’t guarantee the local requirement far and far．Under the background that Chinese have entry into WT0．this iS an important lesson to all the people of the cold rolling mill that how to exist and develop in the market and how to establish the development strategy 出at rise with the market mutually．The text is set out from the strategy management theories joining together the Benxi iron and steel actual proceeding to analyze deeply the inside and outside environment of Bfluxi Cold rolling mill．to clarify the advantage，disadvantage，opportunity and threat of Benxi Cold rolling mill and put forward the increasing thinking and countermeasure for the existing cold rolling mill．The whole text iS divided into six parts．The first part iS to introduce briefly the circumstance about Benxi iron and steel