上海世博会跨文化传播特征及其效果分析-characteristics and effects of cross-cultural communication in shanghai world expo.docx

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上海世博会跨文化传播特征及其效果分析-characteristics and effects of cross-cultural communication in shanghai world expo.docx

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上海世博会跨文化传播特征及其效果分析-characteristics and effects of cross-cultural communication in shanghai world expo

PAGE PAGE VI 图目录图 27 上海世博会海外受众对 2010 年上海世博会的认知情况 ········································ 58 图 28 海外受众对上海世博会标识的认知度比例 ······························································ 58 图 29 海外受众对上海世博会各国家展馆的认知度 ·························································· 59 图 30 海内外受众对上海世博会的态度状况 ······································································ 59 图 31 海外受众对上海世博会的总体印象评价状况 ·························································· 60 表目录表目录表 1 符号内容类别表 ·············································································································· 3 表 2 世博会类别对比表 ·········································································································· 6 表 3 世博会演变历程汇总表 ·································································································· 7 表 4 历届世博会举办地汇总表 ······························································································ 8 表 5 中国参与世博会情况汇总表 ·························································································· 8 表 6 上海世博会期间中国重要传统节日及活动一览表 ···················································· 26 表 7 上海世博会各展馆标志示意图 ···················································································· 30 表 8 上海世博会园区海宝形象符号类别表 ········································································ 31 表 9 上海世博会优秀歌曲目录表 ························································································ 34 表 10 国外受众了解上海世博会媒介渠道数据表 ······························································ 37 表 11 上海世博会志愿者分类目录表 ·················································································· 40 表 12 上海世博会系列宣传片目录表 ·················································································· 42 表 13 网络关于上海世博会主题的传播方式情况 ······························································ 43 表 14 CNN 国际新闻网 2010 年 4 月 28 日—5 月 3 日关于上海世博会的报道情况 44 表 15 上海世博会活动内容类别表 ·······································