晟奇实业公司发展战略分析-analysis on the development strategy of shengqi industrial company.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - PAGE IV - - - III - Abstract As Chinas deepening of the reform measures, to furth er promote economic reform, more and more state-owned enterprises are toward to the market. Sheng Qi Industrial Co., Ltd. is in this background the restructuring of state -owned enterprises into joint-stock company. Market economy is the best touchstone, survival of the fittest, so far from China began economic reform, many restructuring state-owned enterprises collapsed because they can not adapt to the market. As the world economy effects on Chinas economy even more significantly, the subprime crisis effect continues and the trend of the world economy remains uncertain, many of Chinas economic indicators are also not optimistic. Under this circumstances, it will determine the fate of Sheng Qi Industrial Co., Ltd that how to formulate development strate gies and how to implement the development strategy. Against this background, applying senior managers practice experience and study of business strategic management theory, this paper analyzes the common problems encountered and main contradictions during survival and development of SMEs by theory of business management and offers referential train of thought to layout development strategy of SMEs. Meanwhile, according to PEST analysis method and the five forces model, it clears the position of Sheng Qi Industrial Co., Ltd. among the same line of SMEs, points out its future development space, evaluates and analyses operating status of Sheng Qi Industrial Co., Ltd. and entire staff who has gone through reform, summaries lessons learned the process of restructuring in recent years, clear the current Sheng Qi Industrial Co., Ltd. of the advantages of internal resources. SWOT analysis of factors combined to select the most suitable development strategy to Sheng Qi Industrial Co., Ltd. In the last part, the paper makes the plan of Safeguards for the developmen