我国足球专业装备营销模式和新趋势探究——以加油中国体育社区为例-research on the marketing model and new trend of professional soccer equipment in china - taking refueling chinas sports community as an example.docxVIP

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我国足球专业装备营销模式和新趋势探究——以加油中国体育社区为例-research on the marketing model and new trend of professional soccer equipment in china - taking refueling chinas sports community as an example.docx

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我国足球专业装备营销模式和新趋势探究——以加油中国体育社区为例-research on the marketing model and new trend of professional soccer equipment in china - taking refueling chinas sports community as an example

我国足球专业装备营销模式和新趋势探究我国足球专业装备营销模式和新趋势探究—以加油中国体育社区为例万方数据万方数据 operation and soccer equipment marketing model. Using the literature material method, case analysis, logic analysis and other methods research soccer professional equipment sales, the new type of sporting goods business, discuss on the Chinago special website, event to promote equipment sales a soccer professional equipment integrated marketing mode and think that this mode will be a new trend for the sales mode of soccer professional equipment in China ,to provide reference for soccer professional equipment and sporting goods automate, which has certain theoretical and practical significance. Key Words: sporting goods sales；soccer professional equipment；marketing mode；Chinago 论文随机验证编号：BT61479314753 VI 目录 1 前言····················································3 1.1 选题依据····················································3 1.2 研究目的与意义··············································4 2 文献综述················································5 2.1 足球专业装备相关研究········································5 2.2 我国体育用品销售业的营销模式研究····························5 2.2.1 我国体育用品销售业的连锁经营模式研究···························5 2.2.2 我国体育用品销售业的网络营销模式研究···························6 2.2.3 我国体育用品销售业的销售渠道研究·······························7 3 研究方法················································7 3.1 文献资料法··················································7 3.2 案例分析法··················································8 3.3 逻辑分析法··················································8 4 分析与讨论··············································8 4.1 基本概念界定················································8 4.1.1 体育用品的概念、分类及特点·····································8 4.1.2 运动专业装备的概念············································10 4.1.3 足球专业装备的概念及特点······································10 4.1.4 “营销”和“销售”的区别及营销模式的概念·······················10 4.1.5 零售业态的概念和分类···········································12 4.1.6 整合营销的概念·················································12 4.2 足球专业装备的