陕西省安康市茧丝绸行业电子商务建设发展分析-analysis on the development of e-commerce in cocoon and silk industry in ankang city, shaanxi province.docxVIP

I IV Summary Ankang City of Silkworm cocoon and Silk is the traditional competitive industries, who have well-being have made great contributions to economic development. With the emergence of electronic commerce, the use of advanced information technology tools and network integration of Silkworm cocoon and silk goods in circulation, reducing production costs and increase trade opportunities, the simplification of trade procedures, trade efficiency is very effective. Ankang City, the development of Silkworm cocoon and Silk Industry E-commerce will improve production and marketing of Ankang City imbalance Silkworm cocoon and silk goods, improve the competitiveness of Silkworm cocoon and silk products has a great role in promoting the province will also, and even the national economys development of Silkworm cocoon and Silk Industry far-reaching impact. This paper analyzes the domestic and Silkworm cocoon and Silk Industry E-commerce applications on the basis of drawing on the successful experience in the use of comparison and combination of theory and practice of research methods to explain the Ankang City of Silkworm cocoon and Silk Industry in the necessity and feasibility of application of e-commerce of proposed construction and development of electronic commerce silk new model, which C2G2B (sericulturist + government + business) model. Pointed out that the good well-being of Silkworm cocoon and Silk Industry focused e-commerce, according to C2G2B model building e-commerce platform in Ankang City of Silkworm cocoon Silk. Well-being of Silkworm cocoon Silk Industry proposed construction and development of e-commerce to government-led multi-stakeholder involvement, stick to the fundamentals, coordinated development, while paying attention to network security issues, and how to build e-commerce platform in Ankang City of Silk is further discussed . The results of this study in Ankang City of Silk will provide a management theory and practical reference on Anka