试析香港与内地女性电视节目表现形式的异同——以《半边天》与《现代美人计》为例-an analysis of the similarities and differences between hong kong and mainland womens tv programs - taking.docxVIP

lliWX则 摘要 摘要 女性电视节目从无到有，经过了 25 年的快速发展后取得了丰硕的成果。此 类节目数最明显增多，频道更为专业化，服务更为完善，节目类型里多元化发 展，其中既重社会效益又兼顾商业效益。 但与之相关的女性节目研究成果却相对较少。首先，大多数研究仍停留在 对女性节目历史与现状的梳理上，米对女性节目的多样化及其差异性进行探讨， 研究范围也没有涉及到商业化的女性电视节目上;其次，各类女性电视节目在 电视荧屏上俯拾皆是，港台节目的引入对内地的女性电视节目有着一定的冲击， 受众对不同形态外来节目的兴趣也在增加，而有关节目的内容和形态的分析却 长期被忽略;再次，研究方法的科学性和严谨性不够，仅有少量研究涉及内容 分析，极少见量化研究。 本文将以内地的《半边天》与香港华娱卫视的《现代荣人计》两个节目为 例，采取定量研究方法进行案例分析，对它们的内容和表现形式进行横向和纵 向比较，并运用传播学议程设置理论对女性节目的差异性进行探讨，分析了间 一社会不同区域背景下媒体怎样建设女性电视节目及其影响因素，试图为女性 电视节目研究理论建构提供帮助，并总结了女性电视节目未来的发展趋势，指 明了努力的方向。 关键词:女性电视节目:议程设置;节目形态 11 11 Abstract ABSTRACT After 25 years rapid development ，females TV programs ，which started 仕om scratch，have achieved huge progress characterized by the increasing number of such progr川队 channel professionalization ，improvement on service，type diversificatio n， etc.ηlese programs attach great importance to both social and commercial benefits. Researches into females TV program ，on the contrary，lag far behind.η世s is because ，for first，a majority of researches gives no discussion on the diversity and differences between females TV programs as a result of spending too much energy on the study of the history and current s阳ation of females 丁V programs ，and these researches fail to probe into commercialized talk shows oriented at female audiences; for second，all types of females TV programs can be found everywhere ，while analysis on types of talk shows oriented at female audiences has long been neglected; and finally，the research methods 缸e scientifically insufficient and lack of solemnity， and only a few studies analyze contents of females TV programs and quantitative studies can rarely be seen. Taking Half the Sky and Modem Beauty Trick as examples and using quantitative research method，this thesis makes an allround and in-depth comp町ison about the contents and form of expression of 加 two programs. Employing agenda悦tting to discuss the diversity and discrepancy between different females TV programs，analyzing how t