TZ商业银行发展战略研究工商管理专业论文.docxVIP

《 《TZ 商业银行发展战略研究》 《 《TZ 商业银行发展战略研究》 PAGE PAGE ii Abstract Object: With the deepening of Chinas financial market reform and development, a large number of small and medium sized commercial banks get a good opportunity for development. Many of them rapidly develop and grow. These small and medium commercial banks make important contributions for eliminate financial blank area, support local economic development, support rural development, provide qualified financial products and services to small micro-enterprises development. In which, TZ commercial bank is a very typical representation, it transformed from rural credit cooperative to a small and medium sized commercial bank. Since TZ commercial bank establishment, after years of development and hard work, the bank has achieved leapfrog development, and gradually becomes vibrant local joint-stock commercial bank in Tianjin and even northern region. But with the fierce market competition, the face of large state-owned commercial banks, the national joint-stock commercial banks and foreign commercial banks, TZ commercial bank still has many of inherent shortcomings and gaps. Therefore, if TZ commercial bank wants to survive, develop and grow in the fierce competition market, even wants to achieve competitive advantage, it must proceed from itself and its external market environment, and formulates banks development strategy with its own characteristics, so that the strategy can point the way for the banks future development. Methods: The article is carried out from theory to actual, from actual of reality, adopts the method of quantitative and qualitative analysis. And the article use strategic management theory as a thesis research starting point and reference point, combination marketing, human resources management, financial management, finance, business management and other disciplines relevant theoretical knowledge, through analyze micro-macroeconomic environment, financial industry environment, the competitive