“对话”视野下凤凰卫视的跨文化传播研究广播电视传播学专业论文.docxVIP

华 华 中 科 技 大 学 硕 士 学 位 论 文 II万方数据 II 万方数据 Abstract In this article, cross-cultural is a macro perspective; mass-communication is a kind of transmission mode, also a kind of medium survival state at the moment; dialogue consciousness is the theoretical basis of cross-cultural communication which would run smoothly. the double focus of culture and communication is the research of cross-cultural communication , which integrates cultural studies and ideological achievements in the field of communication studies to discuss how to realize the understanding, cooperation, co-existence and co-prosperity among different cultures. It is necessary to attach importance to the subject status of our audience. The cross-cultural dialogue is not only the the return of the mass media dialogue consciousness, but only the inevitable requirement of the times under the background of globalization. According to M.M. Bakhtin s dialogue theory, the interpretation process of text is the embodiment of the interaction between reader and text, is not a process which affect audience with one dimensional hand. Only creating dialogue space by communicator, only fully aware of the cultural differences and cultural demands of different audiences,we can adjust the strategy consciously to make the text interpretation produce the best effect. Mass media must make its cross-cultural communication achieve a form that“ I am in others and others exist in my form”by dialogue. This article ,which is based on the theory of intercultural communication and regards Phoenix satellite TV as the research object with a dialogue awareness view, discuss how international television media such as Phoenix satellite TV to create dialogue situation, to reduce the different audiences cognitive biases, and successfully run “dialogue”. Key words：Cross-cultural communication Discourse theory Phoenix satellite TV International discourse power PAGE IV万方数据 PAGE IV 万方数据 目 录 摘 要I AbstractII 1 绪论1 1.1 “对话”理论文献综述 1 1.2 跨文化传播的理论研究与