河北省农户对农业信息支付意愿及其影响因素分析.docVIP

河北省农户对农业信息支付意愿及其影响因素分析 　　摘要:为了掌握农户对农业信息的需求程度及其支付意愿,对河北省600个农户进行了问卷调查,并对有效数据进行了Logistic模型分析#65377;结果表明,农户对农业生产经营信息的支付意愿受家庭人口数量#65380;从事农业生产年数#65380;家庭农业生产固定资产价值#65380;村庄地理类型#65380;农业收入占年收入比重#65380;所在乡村是否有农业技术协会6类因素的显著影响#65377;在此基础上,提出了多渠道拓展农户对农业信息的获取与利用,举办农业信息教育#65380;培训活动,因地制宜#65380;循序渐进地实施农业信息付费方式,促进家庭劳动力人口职业多样化的信息服务发展模式#65377; 　　关键词:农业信息;支付意愿;Logistic模型;河北省 　　中图分类号:F302.4文献标识码:A文章编号:0439-8114(2014)11-2686-05 　　 　　Payment Willingness of Farmers to Agricultural Information and Its Influencing Factors in Hebei Province 　　 　　WANG Qina,QIAO Li-juanb 　　(a.Library; b.College of Trade Economics,Agricultural University of Hebei, Baoding 071001, Hebei, China) 　　 　　Abstract: To know needs and payment willingness of rural household about agricultural information, analysis was carried out by Logistic models based on questionnaire data of 600 rural households in Hebei province. The results showed that the payment willingness of rural household about agricultural information was firmly impacted by six elements including number of people per household, years engagered in agricultural production, the fixed assets value, the geographical type of village, the annual income proportion of agricultural income and the existence of society for agricultural technology. Advices including widening channels of obtaining and using agricultural informatio by farmers and implementing effective development paradigm of payment methods of information service adjusted to local conditions step by step were put forward. 　　Key words: agricultural information; payment willingness; Logistic model; Hebei province 　　 　　基金项目:教育部科研基金项目(12TABG016);河北省科技计划项目(114572120);河北省教育厅青年基金项目(SQ133013);保定市哲学社会科学规划课题(201301078) 　　 　　随着农村市场经济的深入发展和信息服务的多元化,农业信息服务需求正发生着一系列变化#65377;信息市场的逐步完善,信息流通渠道的逐渐拓宽,信息内容的不断丰富,使农户的生产经营信息需求呈现出从被动接受向主动寻求方向发展的特点,对付费信息的接受程度越来越高#65377;而农户对农业生产经营信息的有效需求是其支付意愿与支付能力的有效统一,并受到多种因素的影响#65377;因此,研究农户对农业信息的支付意愿及其与影响因素的相关性,将为农业信息服务主体如何根据农户意愿选择信息服务模式提供理论依据#65377; 　　1调查背景与研究方法 　　20世纪80